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Case Study – Road to Zero

April 25, 2019

Baresque are excited to share these amazing images of ‘Road to Zero’ – a first of its kind road safety learning experience developed by TAC for targeting a pre-driving age audience.

Utilising an existing storage area and former discovery centre within the iconic Museums Victoria building, E2 collaborated closely with TAC, Museums Victoria and Denton Corker Marshall to create a design that met at times conflicting requirements to stay true to its goals.

With a long life span expected, material selection required a high level of durability but also flexibility to provide a foundation that allows for renewal as new data, road safety content and technologies emerge to improve road safety. Baresque’s Lightblocks Board and Ice provided a perfect platform on which to build this creativity. For the younger audience, a mature sophisticated environment that is engaging and not perceived as a traditional learning environment was created.

E2’s design process incorporated commissioned artwork and illustrations as integral elements but also to shape the underlying mood, tone and pace of the visitor experience. Visitors are encouraged to engage with road safety from a personal perspective. To highlight and explore their own vulnerability as an entry point to exploring the interrelationships between our human physiology, our behaviour and the vehicle and road engineering systems that together create a safer road system.